Post Festival Thoughts

First reactions post Swaledale Festival 2015

  • 21 June 2015
  • Author: Janet
  • Number of views: 4124
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Post Festival Thoughts

It's two weeks since this year's Festival ended and what a year it has been! Our new sponsored website became the impetus for a complete rebranding and a change in our marketing strategy. The website and the redesigned publicity material, including two new brochure designs, have been well received by our audiences. 

We launched a very strong programme with many well-known international 'names', some exciting new commissions, an exceptionally strong Young Artists Platform line-up and a wide range of local artists.

This all translated into sales as more people bought tickets than ever before, and our projected ticket sales budget was well exceeded. 2015 was a very successful Festival indeed - artistically and in terms of popularity - and our audience survey (conducted entirely on-line for the first time) has substantiated this.

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